The consensus

ICONIC LONDON Underglow Blurring Primer

4.96/5 from 24 reviews

SourcesAmazon 24Updated

What you see here is a curated selection of positive, well-rated reviews, not a product’s complete or overall rating. Every review is real and links back to its original source; incentivized and bad-faith reviews are excluded. Full disclosures

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Reviewers mention Visible results10Lightweight texture4

Common questions

Is ICONIC LONDON Underglow Blurring Primer worth buying?

Based on 24 reviews from Amazon, ICONIC LONDON Underglow Blurring Primer holds a 4.96 out of 5 consensus, an overwhelmingly positive rating.

What do reviewers say about ICONIC LONDON Underglow Blurring Primer?

One reviewer (5.0/5) wrote: "this is for people who don’t like actual primer. i have dry skin and just want a smooth base. it gives an even tone to my skin and hydrates and everything goes on easily and i love it my makeup stays all day" (Gabi).

What do reviewers mention most about ICONIC LONDON Underglow Blurring Primer?

Reviewers most often bring up visible results (10 reviews) and lightweight texture (4).

Reviews

24
5.0/5 Verified purchaseAmazon

get it

this is for people who don’t like actual primer. i have dry skin and just want a smooth base. it gives an even tone to my skin and hydrates and everything goes on easily and i love it my makeup stays all day

Gabi •Oct 14, 2026Read on Amazon ↗
5.0/5 Verified purchaseAmazon

1000/10

Cumplió mis expectativas me encantó lo recomiendo da un acabado luminoso sin sentirse grasoso

Kathy •Oct 13, 2026Read on Amazon ↗
5.0/5 Verified purchaseAmazon

Will purchase again!

I actually never use a primer and I am loving this! Smooth and light weight

Shannon P. •Oct 13, 2026Read on Amazon ↗
5.0/5 Verified purchaseAmazon

A product I can’t live without!

I love how a small amount of this product gives me a light coverage and glow on those days when I don’t wear full makeup. Love this product!

Ray O'Dell •Oct 13, 2026Read on Amazon ↗
5.0/5 Verified purchaseAmazon

Great primer

This primer gives my skin the perfect look and feel for my 52 year old face.

Heather •Oct 13, 2026Read on Amazon ↗
5.0/5 Verified purchaseAmazon

Beautiful primer!

Love this primer! Feels very light and hydrating on the skin. Leaves a beautiful glow under make up with a little blurring effect. No issues with irritation or break outs after use. It does have a very faint make up scent to it but I don’t find it overwhelming or noticeable after it’s on the skin.

BK •Oct 12, 2026Read on Amazon ↗
5.0/5 Verified purchaseAmazon

Isn’t is ICONIC? Don’t ya think!

Isn’t is ICONIC? Don’t ya think! Love it - worth every penny

Michele Gillen •Sep 29, 2026Read on Amazon ↗
5.0/5 Verified purchaseAmazon

Great product, great price.

Love this product! Now my daughters use it too. It makes you look and feel beautiful.

Theresa Worrel •Sep 01, 2026Read on Amazon ↗
5.0/5 Verified purchaseAmazon

It's ok, a more natural glow to your skin.

It's ok - doesn't leave a glittery look to your skin. It's lightweight, doesn't pill and doesn't seem to dry your skin out. Not sure how much blurring of imperfections there is - but I haven't worn it with foundation or even a tinted serum yet. It has a very light scent which sort of reminded my of baby power but it didn't linger. I will finish this bottle - I just don't know if I would purchase again - but in all honesty I've only applied a couple of times of the last week or so. I'll come back after I've used it consistently

Claudie •Sep 01, 2026Read on Amazon ↗
5.0/5 Verified purchaseAmazon

Queen of primer and skin prep

This really truly works. Influencers got this one right

Jeff Robertson •Aug 26, 2026Read on Amazon ↗
5.0/5 Verified purchaseAmazon

Love this added makeup step for glowy skin

Great addition to my mature skin makeup prep

Tricia holdren Brooks •Aug 21, 2026Read on Amazon ↗
5.0/5 Verified purchaseAmazon

Primer

A little disappointed it said it would show that I would have less pores and it didn’t work so it might be a good primer, but that’s all I can say was it was a little disappointing

Dianworrell •Aug 19, 2026Read on Amazon ↗
5.0/5 Verified purchaseAmazon

Mature skin friendly

Great blurring primer with out drying, especially for mature skin.

AngelB4by •Aug 18, 2026Read on Amazon ↗
5.0/5 Verified purchaseAmazon

Love!

Love this stuff! I love the texture and the coverage.

Margaret P. Strickland •Aug 04, 2026Read on Amazon ↗
5.0/5 Verified purchaseAmazon

Glass skin!

Gorgeous! Light, Dewey, excellent quality, beautiful glass skin finish, great for every skin type, very light expensive fragrance.

Abigail Childers •Aug 02, 2026Read on Amazon ↗
5.0/5 Verified purchaseAmazon

Love this primer

I love this primer. Goes on smooth and leaves the surface of my face ready for makeup!

Mike Sasser •Aug 02, 2026Read on Amazon ↗
5.0/5 Verified purchaseAmazon

Pretty glow

I saw someone use this as part of her make up routine on Facebook and thought I would try it. Under make up gives a nice glow. Helped make my tired skin look so much better.

Kimberly Davenport •Jul 19, 2026Read on Amazon ↗
5.0/5 Verified purchaseAmazon

I love this! Makes your skin smoother with or without the makeup!

Smooth and radiant skin with or without makeup

sylvia •Jul 12, 2026Read on Amazon ↗
5.0/5 Verified purchaseAmazon

Honest review of Iconic Blurring Primer

Absolutely love this product! It gives a finish that makes me look like I have a filter on. Very lightweight.

Rosanna C. •Jul 09, 2026Read on Amazon ↗
5.0/5 Verified purchaseAmazon

You will LOVE this- very versatile

Amazing primer, all over glowy product. I use under foundation, looks glossy, not greasy, sometimes i tap on high points of cheeks as highlighter, doesn’t lift powder or foundation. Great product

Mindful Shopper •Jul 07, 2026Read on Amazon ↗
5.0/5 Verified purchaseAmazon

Use it every day, most days it's all I use

Use this every day...in summer it's all I use, just leaves a nice glowy light coverage

MIR •Jul 01, 2026Read on Amazon ↗
5.0/5 Verified purchaseAmazon

ICONIC Underglow

Goes on very smooth and light. Great coverage without being heavy.

TSM •Jun 30, 2026Read on Amazon ↗
5.0/5 Verified purchaseAmazon

Can't miss on this one

Excellent product for removing puffiness from eyes.

DB •Jun 30, 2026Read on Amazon ↗
4.0/5 Verified purchaseAmazon

Little oily

Pretty under make up, it does blur, but it’s a little oily when you first put it on. :)

Vika •Aug 03, 2026Read on Amazon ↗

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